- Name: Vikas Sathaye
- Achievement: Scientific & Engineering Academy Award, Oscars 2018
- Innovation: Shotover K1 Camera System
- Origin: Mulund, Mumbai | Based in Adelaide, Australia
- Client Expectation: Recognition in Mumbai & Maharashtra media, acknowledgment from the Chief Minister
The Challenge
Despite winning a prestigious global award, Vikas Sathaye’s achievement had not received due recognition in India, particularly in his home state of Maharashtra.
Key Issues:
- Lack of immediate awareness in mainline Indian media.
- Need for visibility at both local and state levels.
- Desire for acknowledgment from senior government authorities.
Objectives
- Secure mainline media coverage in Mumbai and Maharashtra.
- Ensure the achievement reached the Chief Minister of Maharashtra.
- Position the story as one of local pride with global relevance.
Strategy
Mopar Communications executed a focused and result-driven media strategy:
Content Development
- Drafted a press release capturing the significance of the award, its technical excellence, and Sathaye’s Mumbai connection.
Strategic Influence
- Engaged with senior journalists and leveraged trusted media relationships.
- Positioned the narrative as a global achievement rooted in Maharashtra’s talent.
Targeted Media Outreach
- Adopted a selective pitching strategy to maximize impact and exclusivity.
- Secured exclusive Page One coverage with The Times of India.
- Extended the story to Lokmat as a statewide exclusive, ensuring pan-Maharashtra reach.
Execution Highlights
- Exclusive coverage in The Times of India (Mumbai edition) on Page One.
- Pan-Maharashtra coverage in Lokmat across all editions.
- Direct recognition by Chief Minister Devendra Fadnavis, who invited and felicitated Vikas Sathaye for his achievement.
Results & Impact
- National and regional visibility within 24 hours of initiating outreach.
- Public recognition for Vikas Sathaye in his home state.
- Government acknowledgment, fulfilling the client’s core expectation.
Key Takeaways
- Precision targeting ensures maximum impact over mass outreach.
- Exclusive storytelling amplifies credibility and visibility.
- Strategic media relations can bridge the gap between global recognition and local pride.
- Mopar Communications excels at turning achievements into powerful narratives that resonate with both public and policymakers.